Photos by Victoria Black / Wild Hearts Collective


Art Direction
Lettering & Type
Branding & Corporate Identity

Only Child Apparel

I was working for a custom t-shirt company and also volunteering at WAVAW Rape Crisis Centre in 2013, and I felt compelled to explore a cross-section of these two areas of my life. At this time, there was little to no market of feminist apparel (this was the era before Beyonce’s FEMINIST moment at the VMAs) and I knew quite a few people who were begging to get their hands on some.

I launched my brand Only Child Apparel on Etsy with a mission of bringing visibility to intersectional feminism, and to donate a portion of each proceed WAVAW in Vancouver, BC. No professional models were used for photo shoots; just people of a wide variety of body types, genders and ethnicities to reflect the dynamic range of humans we all are.

I designed the brand identity, graphics for the apparel, and eventually evolved the brand to carry enamel pins and coffee mugs. Over the course of the business’s run, I sold over 1000 shirts to people all around the world, including countries like Sweden, Germany and New Zealand (to name a few) and my designs have been worn by comedians Jen Kirkman, Sara Benincasa and Jodie Sweetin of Fuller House.

Photos by Jackie Dives Photography

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