Photos by Victoria Black / Wild Hearts Collective
Only Child Apparel
CATEGORIES
Art Direction
Lettering & Type
Branding & Corporate Identity

I was working for a custom t-shirt company and also volunteering at WAVAW Rape Crisis Centre in 2013 when I felt compelled to explore a cross-section of these two areas of my life. In this era before Beyonce’s FEMINIST moment at the VMAs, there was little to no market of feminist apparel, but I knew quite a few people who were begging to get their hands on some.
I launched my brand Only Child Apparel on Etsy with a mission of bringing visibility to intersectional feminism, and to donate a portion of each proceed WAVAW. No professional models were used for photo shoots; just people of a wide variety of body types, genders and ethnicities to reflect the dynamic range of humans we all are.
I designed the brand identity, graphics for the apparel, and eventually evolved the brand to carry enamel pins and coffee mugs. Over the course of my small business’s run, I sold over 1000 shirts to people all around the world, including countries like Sweden, Germany and New Zealand (to name a few) and my designs have been worn by comedians Jen Kirkman, Sara Benincasa and Jodie Sweetin of Fuller House.
I officially closed Only Child Apparel in early 2020, as it was time to move on to new ventures. Long live Only Child Apparel!
Photos by Jackie Dives Photography