Using the ‘get it done’ attitude as my guiding force, I explored several logo concepts that used bold and confident lines, and ultimately arrived at a colloquial symbol of confidence; the bicep. Combined with a colour palette that utilizes both soft and vibrant colours, and a logomark with a heavy typeface, the Bute Engineering identity was born.
To maintain a somewhat “scientific” looking aesthetic, grid lines are incorporated into the additional brand assets to call attention to engineering and planning, and occasional sunburts and gradients bring a feather-light balance to the bold contrasts of lines.
The system was completed with business cards, report templates, iconography, social media graphics and a brand identity guide book.
