BC Ferries Mobile App Concept
For this conceptual user experience/user interface project, I designed a functional and user friendly mobile app for BC Ferries patrons to easily plan their trips.
The problem I set out to solve with this project was the lack of reservation and trip planning options for users on their mobile phones, who otherwise must visit the BC Ferries website to make bookings; a website whose user experience prioritizes ads for vacation packages, information for each route and sailing multiple clicks away on separate pages, and no intuitive, Google-style trip planner.
After conducting user research interviews, I concluded that many travellers are using BC Ferries as a transportation service to get from A to B and are not interested in “exploring” what else they have to offer on their website.
Two user flows were determined: one that focuses on telling you today’s sailings in the shortest number of steps possible, and another flow that allows travellers to compare multiple options for their journey at a glance. Based on this information, I designed a mobile user interface that includes a visual, map-based trip planner for ease of planning longer distance or multi-ferry journeys, and a GPS based display of local schedules for anyone planning a trip who doesn’t want to navigate through the schedules of other routes.
