Photos by Victoria Black / Wild Hearts Collective

CATEGORIES

Art Direction
Lettering & Type
Branding & Corporate Identity

Only Child Apparel

In 2012, I was working for a custom t-shirt company and also volunteering at a rape crisis centre, and I felt compelled to explore a cross-section of these two areas of my life. At this time, there was little to no market of feminist apparel and I knew quite a few people who were begging to get their hands on some.

I launched my brand Only Child Apparel on Etsy in 2013, with a mission of bringing visibility to intersectional feminism, and to donate a portion of each proceed WAVAW in Vancouver, BC.  No professional models were used for photo shoots; just people of a wide variety of body types, genders and ethnicities to reflect the dynamic range of humans we all are.

I designed the brand identity, graphics for the apparel, and eventually evolved the brand to carry enamel pins and coffee mugs. Over the course of the business’s run, I sold over 600 shirts to people all around the world, including countries like Sweden, Germany and New Zealand (to name a few) and my designs have been worn by comedian Jen Kirkman and Jodie Sweetin of Fuller House.

Photos by Jackie Dives Photography

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