Iyengar Yoga

I was approached by the Iyengar Yoga studio in Sooke, BC to design their logo and business cards. They wanted something that was not traditional or a cliche among the yoga community, so that eliminated lotus flowers and abstract poses as potential concepts.

We decided on the hummingbird, to represent the energy and balance of Iyengar Yoga. A minimalist approach was taken with solid shapes and a complementary orange and blue colour palette.