Cream Pop-Up Shop
Sarah Judge (NSFW) and I decided to set out on an ambitious endeavour to organize our own pop-up shop for summer of 2018 that coincided with Vancouver Pride and would be offered as a sex-positive, queer friendly space for vendors and customers alike. We named the shop Cream after the song by Prince.
We collaborated on many assets in this project, starting with the event poster. Sarah created a collage background featuring a banana that turned into a fixture for promotional materials for Cream. I designed Cream’s logo by hand lettering in my sketchbook and tracing a vector version for a crisp, clean cursive result. A small splash flourishes off the end of the logo to help convey its creaminess.
Being both graphic designers, Sarah and I definitely considered that an advantage when attracting interest for the event, as all our social media posts on Instagram, Facebook and the Event page all included the same fun, floral and titillating variations on the poster. We were able to keep all promotional materials consistent and on-brand.